There are plenty of setbacks in a person’s life.
I guess that I have been through my good share.
However, the setback of starting my own Heating, Ventilation and A/C corporation was one that was indeed the most intense. So, I have fared pretty well thus far. I started actually small with minimal capital investment. There was enough for a couple of trucks, equipment and being able to hire 2 Heating, Ventilation and A/C workers. The rest was up to me. The more business I was able to land, the more I put away toward ads. When I hit a good point, I knew that I wanted to focus that money on digital and online marketing. It just made the most sense to me. There is no doubt that most of my possible clients are out there online using a search engine. I wasn’t exactly crazy about using the Google ads because I actually wanted a more focused and local approach. So, I went to a local online marketing corporation to see what exactly they could do for me. What I found was a lot of digital SEO strategies to help me grow my Heating, Ventilation and A/C business. They started with web layout. My old layout was transformed into a single one that was not only professional, interactive and beautiful however also fun. That was the key to the web platforms for me. Once that was done, the SEO, link building and PPC strategies drove people to my new website. The results were nearly then and there. And, I am getting far more value from online and digital SEO than I would have from traditional methods.