Back in the day every one of us had to use a real phonebook if every one of us wanted to find a particular supplier in the area.
If I had the desire to find a used book store I had never been to before, I had to get the phonebook out as well as open the yellow pages.
The yellow pages were for businesses while the white pages were for residents in the community. This is generally how you’d find a friend’s telephone number if you lost it or had moved back to the area recently. But residents constantly had the opportunity to remain unlisted if they had that desire. I’m sure journalists entirely took full advantage of the information in phone books back in the day, because usually addresses were listed too. And you basically started by looking up last name first before you matched it with a first name. The yellow pages were basically the same with businesses. However, instead of listing everything by supplier name as well as going in alphabetical order, the yellow pages in the phonebook categorized everything based on supplier type. There’d be a section for diners, another for grocery stores, as well as individual sections for florists, athletic activities good stores, as well as dentists’ offices just to name a few. At this point the categories were in alphabetical order while the businesses within each type were also placed in alphabetical order. When I had a major disaster in my basement years ago, I needed an emergency boiler rental or my pipes would have easily froze. The only locale I could turn to in searching for boiler rentals was the yellow pages. To my total luck, I found a Heating, Ventilation, as well as A/C supplier that offers rentals for boilers as well as chillers too.