My dad and my uncle decided to start a small company numerous years ago.
My Dad was absolutely working on HVAC equipment repairs and my uncle wanted to open a small business.
They decided to start renting commercial building equipment such as backhoes, Bobcats, and excavators. They also rented grass care equipment like mowers, tractors, and pressure washers. They recently added a new department to the company and now they rent portable chillers and industrial boilers! In a year, my Dad had numerous calls for commercial and industrial equipment rentals and he also wanted to capitalize on the growing industry. My sibling and I were placed in charge of the advertising for the new division. My sibling went to school for advertising and I went to school for business… Neither one of us were intent when it came to learning about HVAC repairs, but we wanted to be in the family business. My dad made the choice to put us in charge of the advertising for the portable chillers and industrial boilers. My sibling and I came up with a new logo and we had an office company put together a banner for the store. It’s completely clear that the new sign is a head turner. The electrician finished putting up the logo and the new sign a little while before dark last night! As soon as the lights went down, our banner glowed with bold letters! Under the name of our dealer, portable chiller and industrial boiler rentals flashes in red. The sign makes it clear what our company sells and the services that we offer. I suppose we will see a bunch of sales from the new advertising campaign.