As one of the senior employees at our company, the marketing strategies I am familiar with seem outdated to my coworkers.
- Not all of my methods are still applicable.
Recently, I have had some difficulties finding new and effective ways to draw in clients. We are an HVAC business and benefit from a loyal customer base. Our clients tend to stay with us for many years. However, the competition has innovated in ways that we haven’t. Our HVAC company is failing to reach the population increase in our area. I started looking into the issue, but I am not current with technology. I searched online for basic tools we could apply to our advertising campaign. I wanted to understand how to increase and speed up company growth. It was obvious that I had fallen behind and failing to use SEO strategies that modern companies rely on to thrive. One of the younger members of our team suggested that we hire an internet SEO company to take charge of our marketing strategies. While I was initially reluctant to spend the money, I knew that an investment into company branding was necessary. I reached out to a reputable SEO company to help reinvent our brand. We needed help navigating the steps of online optimization. We are a company made up of HVAC technicians. We don’t know how to build a user-friendly website or online presence. The SEO company included social media management to make us visible on various platforms. Everything they suggested was foreign to me. But I’ve seen the positive results and the cost of SEO optimization has been worth it. We’re getting new clients through the contact form on our website.