It is amazing how much a web design affects what I am going to buy from small businesses. If the website is laid out unofficially or hard to navigate, I am done. I live in an immense neighborhood so I have a lot of possibilities when I buy. When I needed a full Heating, Ventilation, plus A/C repair, I turned to google plus looked at those top spots. I just started clicking all the way down the list plus studying about each corporation. The web layout was substantial. If I actually couldn’t find the drop down menu or the actual A/C maintenance page, I was done. If I realized I couldn’t find the company phone number easily, I picked a modern business. I also took our time. I was looking for certain terms. I wanted NATE certified workers, Carrier products, A+ BBB rating plus I knew that I wanted a company that specified they would clean up after a job was done. It took a lot of dedicated hunting but I did find the company for me. Funny enough, those top few Heating, Ventilation, plus available A/C dealers definitely relied on SEO or PPC to rank higher than the one I chose. They had terrible websites though that talked myself and others out of them. The Heating, Ventilation, plus A/C corporation I chose had a website that was laid out neatly plus the phone number was everywhere. I ended up using them plus didn’t regret it for a moment.